Be guy #3


This video made me smile, a lot. Guy #1 is dancing for the sheer joy of it. You can see it as guy #2 arrives. Two crazy guys dancing at a music festival. The tipping point to get a dance party going, as it turns out, is 3 crazy dancers. The first 3 dudes have courage and vision to see a dance party before the others. There are likely some lessons that can be drawn out of that for businesses and startups. It is good to be 1st, but the 2nd and 3rd to market are also innovators. Guy #1’s are fun to watch, flail about as they may, but as Seth Godin puts it, “We need more guy #3s”.

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