Even though you can no longer supersize…

The documentary Super Size Me has sufficiently persuaded me to severely reduce my already limited consumption of fast food. What’s more it has opened my eyes to something I had never really thought about before in regards to the largest fast food chain, McDonald’s that they are, in fact, evil.
McDonald’s most likely did not start out with evil intentions, nor do many of the people making the decisions, probably even realize the dastardly deeds they perform each day but I am here to tell you that McDonald’s tactics for creating and retaining customers (children) are only marginally less despicable than using Joe Camel and candy cigarettes to create new smokers (also children).
What’s more, as Super Size Me adequately conveys, fast food may be far more damaging than simply adding pounds to to their patrons and maybe raising their cholesterol. As it turns out that craving you feel for fast food may have been both cultivated over years of happy, comforting experiences carefully orchestrated by Ronald and his henchmen AND a function of the composition of the food itself. Ask any kid if they like going to McDonald’s and they will more than likely give you an emphatic, “Yes!”. That is because they are bombarded with enough messages from the time they first begin watching TV, that they can nearly universally recognize Ronald McDonald and tell you what toy is in the latest Happy Meal. They will also tell you how fun it is to go to the “Play Land” and that they would love to have a birthday party at Micky D’s.
Of course as adults we forget all those warm, fuzzy feeling that we once had for the golden arches and make informed, rational decisions about where we eat and where we take our kids. Right? I mean yeah, we are much more savvy now. Well, as it turns out, we aren’t. Because whenever we have a bad day or are feeling down, we turn back to the clown and similar eateries for a fix of good feelings associations that have never died but still reside in our inner child. Doesn’t that taste good, things are looking better already.
Tune in tomorrow Wednesday to compare the toxicity of a Big Mac and a asbestos.


3 responses to this post.

  1. I have mixed feelings about seeing Super Size me. I want to see it for the entertainment value, but objectively I see it as being rather ridiculous. A similar movie could be made about anything. “Crunchinate Me” could be the story of a man who ate nothing but Captain Crunch cereal for a month. I’m sure he’d experience adverse effects for it, and we could get upset at Quaker Oats for making it appealing to kids, and having toys in the box, when in reality it’s just one in a million perfect examples of irresponsible capitalism. Product manufactures are generally not held responsible for how we use their product. They’re only job is to make you want to buy it, and it’s the consumers job to ‘consume’ to a greater or lesser degree. I’m not saying it’s right, but I think Super Size me sort of points the finger at industries for simply being good at what they do, and have always been expected to do, and shifts the blame away from consumers that misuse and over-use their product. Im not sure I know how I feel about that.

  2. I would say so too if it were not for the practices of the companies in how they market to kids. Hiromi, these companies get you before you can even make the decision you now feel you can make as an adult.
    Plus I doubt Captain Crunch would cause near kidney failure in the same amount of time. NONE of the doctors saw that coming and they were all very surprised by the adverse effects this, admittedly extreme diet had.

  3. Posted by kevin on June 18, 2004 at 1:52 pm

    read Fast Food Nation if you really want the low down on these fast food chains.

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